European Lead Market in Healthcare due to creativity and innovation Health is Wealth – Strategic Visions for European Healthcare at the Beginning of the 21st Century has been a report delivered to the European Parliament in 2004, prepared by the European Academy of Sciences and Arts.

This report shows the necessity creating a European Lead Market in Healthcare to modernize Medicine in Europe and to overcome national burdens. This is basis for this task. In the view of 2020 a new European Lead Market should be designed and defined.

Human life represents a fundamental force embedded in a dynamically changing world, driving and shaping the cultural and socio-economic development of our planet. A healthy population is, therefore, an indispensable prerequisite of a flourishing and wealthy society. Sustainable improvement to health leads to an increase of human capital as a source of wealth. Effective health care is therefore essential to maintaining and improving the quality of life and economic growth.

The European Lead Market in Health Care is emerging as the result of the creation of the Single European market. Medical care no longer can adequately be covered solely by the distribution of national insurance.

Medical progress and the creation of a healthy society has been an endeavour of human culture from its earliest beginnings.In the last century, however, remarkable changes to the basic theory of healthcare took place in Europe, the most important of which is that the provision of medical care evolved from dependence on charity or religious orders to today’s national health-care insurance schemes serving the entire population. In this new century another basic change to healthcare is apparent in Europe.

From the national schemes, a new model incorporating more personal responsibility and European wide flexibility is emerging as a probable development.